Potential rebrand for the tv network Cooking Channel. This logo represents the modern, young, and fresh aspects of the Cooking Channel. The colors give the brand a clean and healthy look while also appealing to a younger adult audience. The overarching ‘C’ around ‘cooking’ serves as both the acronym for the channel and an abstract representation for many aspects of cooking. The ‘C’ symbol transforms into a circle that can then be cut and sliced into patterns and shapes. The shapes represent the time spent cooking, whether it’s with your friends, your family, your partner, or by yourself.
Brand Book Event Graphics